In the marketplace
Authors
Citation
Hinge, v.18, 1995, pp. 10-14
Abstract
We at Hinge have been out and about 'in the field' in the last couple of months assessing your views on the very controversial issues of marketing, advertising and publicity for the professional designers.
(1) "A client in the hand is worth four in the bush"
(2) The pros and cons of advertising
(3) "The days of Godlike professions are over"
(4) Raising the profile of architecture
(5) Media representation
(a) The professional bodies - These have always had a bit of a conservative old-boys club image, so what are their views on marketing, advertising and publicity?
(b) "Let the building speak for itself!" - Who first said that? Because he should have been gagged before he opened his mouth, then architects wouldn't have been repeating it like a mantra for generations and using it as an excuse to bury their heads under a pile of plans
(i) Corporate image
(ii) Social contacts
(iii) Brochures
(iv) Direct mail
(v) Newsletters
(vi) Directories
(vii) Publicity
(viii) Advertising
(ix) Page sponsorship
Description
Subject
Type
Article
Format
Date
1995
Language
en