Media, marketing and the man
Authors
Citation
Hinge, Preceding 18, 1995, pp. 42-43
Abstract
Philippe Starck is a design celebrity. Yet he has not achieved such status through his work alone - brilliant as it is. No, Philippe Starck is a master of the media, a supremo of promotion, a god-send to the marketing departments who deal with his designs, and still he refutes his personal fame. He does acknowledge, however, that his name in itself is a powerful marketing tool. Starck, the man, makes things. Starck, the name, sells them.
Description
Subject
Type
Article
Format
Date
1995
Language
en