Balancing Act
Authors
Citation
Hinge, v.56, 1999, pp. 26-27
Abstract
EQ:IQ is newly branded lifestyle store created by Jeffrey and Christine Fang (Global Retail Ltd) of Episode/Toppy fame. In its literal sense, the name proposes a balance between our emotion quotient and intelligence quotient. "shopping should be fun and exciting - this is all about emotion and senses," says Sonya Ho-Asjoe, the store's general manager. "Yet on the other hand, demand for good quality is just as crucial. And that is intelligence." John Butlin gets to grips with the concept.
Description
Building Name: EQ:IQ
Building Type(s): Retail stores
Architect: Groves, S Russell; Hand, Richard; Ma, Joseph
Subject
Type
Article
Format
Date
1999
Language
en