Internal affairs
Authors
Citation
Hinge, v.118, 2005, pp. 38-39
Abstract
Lighting is a primary concern for Philips, the multinational giant and household name, prized the world over for high quality consumer goods. The brand has been responsible for illuminating buildings as striking as London's Big Ben, Paris' Eiffel Tower, and Hong Kong's landmark Two IFC, yet now the 50-year-old Hong Kong division is turning its eye inwards, to interiors. This change, along with a new global branding strategy, has this leg of the company set to enter a whole new era.
(1) Office space
(2) Super-shrink me
(3) LED the way
Description
Notes: Philips' Lighting HK
Subject
Type
Article
Format
Date
2005
Language
en