Swedish style
Authors
Citation
Asian Architect & Contractor, Apr, 1996, pp. 51-53
Abstract
IKEA remains one of the most popular retailers in Hong Kong. Much of this is attributable to its design philosophy in both the style of its products and the retail outlets in which they are displayed. We talk to those responsible for the company's new store in the bustling district of Mongkok.
(1) IKEA in Hong Kong
(2) Project challenge
(3) Big store, volume sales, lower prices
(4) Marketing and design philosophy
(5) IKEA's future in the region
Description
Building Name: IKEA
Building Type(s): Retail stores
Subject
Type
Article
Format
Date
1996
Language
en