Marketing in the construction industry
Authors
Citation
Asian Architect & Contractor, v.19, no.10, 1989, pp. 31, 34-39
Abstract
(1) The marketing function
(2) The marketing organisation
(3) Role of the marketing executive
(4) Marketing case study
(5) Divisions of the industry
(6) Marketing plan and strategy
(7) Strategy to market construction capability
(8) Work opportunities
(9) Clients' financial capacity
(10) Prequalification and postqualification statements
(11) Pricing the bid
(12) Scheduling the project
(13) Small is beautiful
(14) Executive supervision
(15) Liaison with client
(16) Conclusion
Description
Subject
Type
Article
Format
Date
1989
Language
en