Investigating visual preferences: A structured comparison approach
Authors
Citation
Hong Kong Papers in Design and Development, v.1, 1998, pp. 18-25
Abstract
A method of investigating the visual preferences of individuals or groups of individuals is described, which relies on the exhaustive comparison of pairs of images representing different design options. The comparison can be carried out using an interactive computer questionnaire. By analysing the participants' responses to the images, the underlying structure of their visual preferences can be revealed. The method is applied in a case study which investigated visual preferences for low-rise office buildings in the UK.
(1) Introduction
(2) Method
(a) Classifying design options
(b) Comparing design options
(c) Deriving the structure of preferences
(d) Collecting preference data
(3) Case study
(a) Context
(b) Design options
(c) Data collection
(d) Ranking of design options
(e) Group consensus/divergence
(f) Impact of design criteria
(4) Conclusions
(a) Research method
(b) Is there a problem?
(5) Visual preferences step-by-step
(a) Classify design options
(b) Select image pairs
(c) Indicate preferences
(d) Scoring of results
(e) Preference structure
Description
Subject
Type
Article
Format
Date
1998
Language
en